Retailers throughout the nation traditionally expect an increase in profits around the holidays. The merriest time of year usually translates to plenty of purchases for loved ones. So, what better way to boost your profits than to gear up for holiday sales? The immense competition during the holiday rush can make it a challenge to tip your sale’s graph in your favor, but with a little planning, you can end the holiday season successfully. Most importantly, ensure your operation is secured with a Miami Retail Insurance program to mitigate loss and financial responsibility.
Have a notable sale.
This should go without saying, but rather than offering a standard 10% off sale, make it bigger. Give customers 20-30% off to make it enticing enough to shop with you. Focus on discounting storewide or even rotating the discount to one hot ticket item each day of the week.
Host an event.
Not only will events drive traffic and business, they will also help to get your name out within your community. Think of a way to host an event that ties in with your products. Remember, there has to be a benefit to attending the event, so get creative.
Make it festive.
Attract people to your store by creating a festive display window. It doesn’t have to incorporate your products, but if you’re able to do so, take advantage. A classy, fun and bright display is enough to draw passersby into your retail shop, so be sure to play up the holiday theme.
Use email campaigns.
According to The Balance, social media is hot, but email is more effective. Neil Patel, founder of QuickSprout, says that “in spite of social media’s viral potential, email still wins as the most disruptive method to reach and woo your customers” and points out that, according to McKinsey, email marketing is three times more effective than social media, and the average customer order is 17% higher. Hopefully you’ve already got an email newsletter going out. It’s an ideal spot to promote the products or services you’re featuring over the Christmas season and spread the word about any sales or events you’re having.
About Advanced Insurance Underwriters
At Advanced Insurance Underwriters, we offer specialized programs to safeguard retailers like you. For more information about our products, give us a call today at (800) 660-7734.